prAna is Sanskrit for breath, life and vitality of the spirit. This ancient word holds great meaning, and so prAna borrowed it for their name. It lifts aspirations and helps guide actions towards becoming an evermore socially mindful and environmentally sustainable organization.
“A brand should give much more than it takes from the world”. This has forever been prAna’s simple answer to the complex challenge of sustainability. prAna’s reason to be and to continue on is based on an increasingly mindful use of natural resources, but also on our ability to motivate prAna's community of customers and peer businesses.